Democratic Rep. Josh Gottheimer argues in his first TV ad of the New Jersey governor's race that he is ready to fight President Donald Trump — and he's using artificial intelligence to make his case.

Gottheimer, who is in his fifth term, portrays himself as a boxer in the ad, shared first with NBC News, which uses AI to show him sparring with Trump in a boxing ring. The spot appears to be one of the first TV ads in a major race to lean significantly on AI.

"He's a born fighter. Josh Gottheimer's been fighting for people all his life," a narrator says as images of a young Gottheimer wearing boxing gloves play on screen and as a disclaimer reads, "AI Generated Imagery."