Netflix's homepage is getting a makeover. The streaming giant announced Wednesday that it is revamping its look to make the platform "more personal" and improve its interface. It is Netflix's first major redesign since 2013. “We’ve been constantly improving it over the last 12 years, mostly behind the scenes, but now, thanks to a combination of new technology and the expansion of our entertainment offerings, we think it’s time to take a giant leap forward," Eunice Kim, Netflix’s chief product officer, said in a presentation about the update. The new layout is designed to increase Netflix’s ability to tailor its suggestions to each viewer, make navigation easier and create a Netflix Hub, which will be personalized to each user, according to Netflix's publication, Tudum. Netflix continues to double down on its offerings to its subscribers, including live events programming. It has already hosted its first NFL games, and weekly World Wrestling Entertainment “Raw” shows began streaming this year. The homepage updates are “simpler, more intuitive and better represents the breadth of entertainment on Netflix today," Kim said, adding that Netflix "reaches a global audience of more than 700 million people with incredibly diverse tastes."
